Chasing real estate leads is a race against the clock and your competitors. But not all SMS tools are built for high-volume, compliant, and effective lead generation. We tested the 8 best bulk text messaging platforms for real estate, focusing on speed, automation, compliance, and integrations that help you turn prospects into clients fast. Let’s dive in.
Real Estate Bulk SMS Tools at a Glance
| Tool | Best For | Key Advantage | Payment Model | Starting Price | G2 Rating |
| Textedly | Real estate lead blasts | Bulk SMS + automation, compliance | Subscription | $29/mo | 4.6/5 (300+ reviews) |
| EZ Texting | Bulk campaigns | Drip, short codes, analytics | Subscription | $25/mo | 4.5/5 (400+ reviews) |
| SimpleTexting | Small teams, flexibility | Rollover credits, easy scheduling | Subscription | $29/mo | 4.6/5 (700+ reviews) |
| TextMagic | Pay-as-you-go, multi-channel | SMS, email, chat, voice in one | Pay-as-you-go | $0.04/SMS | 4.6/5 (200+ reviews) |
| SlickText | List growth & segmentation | QR codes, advanced segmentation | Subscription | $29/mo | 4.7/5 (200+ reviews) |
| Heymarket | Team collaboration | Shared inbox, multi-channel, automations | Subscription | $29/mo | 4.7/5 (200+ reviews) |
| ClickSend | Multi-channel comms | SMS, email, fax, letters integration | Pay-as-you-go | $0.0098/SMS | 4.3/5 (150+ reviews) |
| Text Request | Landline texting | Office SMS, payments, reviews | Subscription | $49/mo | 4.6/5 (100+ reviews) |
What’s “wrong” with most bulk SMS tools for real estate?
Despite their promises, many bulk SMS tools frustrate real estate pros with:
- Message delivery delays, throttling, or blocked numbers on high-volume sends.
- Compliance risks (TCPA, opt-in/opt-out) leading to legal headaches.
- Weak CRM integrations, requiring manual lead imports.
- Unclear or escalating pricing as your contact list grows.
- Limited automation, no drip campaigns or follow-up workflows.
1) Textedly – The #1 Bulk SMS Platform for Real Estate Lead Generation
Textedly is purpose-built for real estate teams and agents who need to send bulk SMS/MMS campaigns, automate lead follow-ups, and stay compliant. With robust integrations, real estate-specific templates, and payment collection via SMS, it’s designed to help you generate and convert more leads fast.
Textedly is built to support agents and brokerages using real estate text marketing to create faster, more effective conversations with prospects. From responding instantly to new property inquiries and open house sign-ups to nurturing leads throughout the buying or leasing journey, the platform enables compliant, targeted SMS outreach at scale. By automating follow-ups and simplifying communication, Textedly helps real estate teams secure more showings, speed up applications, and close deals more efficiently without adding extra workload.
Textedly vs. EZ Texting: Key Differences
| Comparison Area | Textedly | EZ Texting |
| Bulk SMS Volume | Up to 1,000,000+ in one blast | Up to 10,000+ per send |
| Automation/Drip | Yesdrip, scheduling, triggers | Yesdrip, triggers |
| Compliance Tools | Auto opt-in/out, double opt-in, templates | A2P, double opt-in |
| CRM Integrations | Salesforce, HubSpot, Zapier, more | Zapier, Mailchimp, API |
| Payment Collection | Text-to-Pay, recurring reminders | Not included |
| Real Estate Templates | Yes, industry-specific | Generic templates |
| Pricing | $29/mo, no contracts, free trial | $25/mo+, short code extra |
| Support | 7-day live chat, onboarding | Weekdays, ticket/chat |
Key Features:
- Bulk SMS/MMS blasts to up to 1,000,000+ recipients perfect for open house invites, new listings, and price drops.
- Automated drip campaigns, scheduled texts, and real-time opt-in compliance.
- Real estate templates for new listings, open house alerts, and follow-up reminders.
- Integrations with Salesforce, HubSpot, Google Sheets, and more auto-sync new leads.
- Text-to-Pay for collecting deposits or application fees directly via SMS.
Awards & Accolades:
- 4.6/5 on G2 (300+ reviews)
- Used by top real estate franchises and teams
- Case study: CottageCare saw 2–3 extra sales per week per location via SMS
Pricing starts at $29/month
| Plan | Price (annual) | Messages/mo | Keywords | Features |
| Basic | $29/mo | 600 | 1 | Bulk SMS/MMS, unlimited contacts, 2-way chat, templates, Text-to-Pay, integrations, 1 user, live support |
| Bronze | $49/mo | 1,200 | 1 | All Basic features |
| Plus | $79/mo | 2,400 | 2 | All Basic features |
| Enterprise | $125/mo | 4,200 | 3 | All Basic features |
| … | … | … | … | Higher tiers for large brokerages, all features included |
- 14-day free trial (50 texts), no credit card required, cancel anytime.
What else can you do with Textedly?
- Automate recurring payment reminders (HOA, rent, deposits)
- Run SMS surveys for client feedback or open house RSVPs
- Send listing images, PDFs, and contracts via MMS
- Use webforms to collect new leads from your real estate website
“Textedly allows you to really customize the campaigns your sending, who your sending them to, when they go out, and much more. We have retained many customers and generated revenue from Textedly.” – Joleen S., Senior Marketing Director (G2 Review)
2) EZ Texting – Bulk Campaigns & Advanced Analytics
EZ Texting is a popular choice for agents running high-volume SMS campaigns, with features like short codes, drip sequences, and advanced reporting.
Key Features:
- Bulk SMS/MMS with dedicated short codes for high-volume campaigns.
- Drip campaigns, autoresponders, and campaign calendar.
- Group segmentation and keyword opt-ins.
- Compliance safeguards and delivery analytics.
- Integrations with Zapier, Mailchimp, and more.
Considerations before going with EZ Texting: Dedicated short codes can take weeks to provision. Carrier fees and compliance requirements add complexity.
Pricing starts at $25/month
| Plan | Price | Features |
| Value | $25/mo | Bulk SMS/MMS, drip campaigns, short codes, segmentation, compliance, analytics |
| Custom | Varies | Advanced integrations, higher volume, dedicated support |
3) SimpleTexting – Flexible Bulk SMS with Rollover Credits
SimpleTexting is an easy-to-use option for small teams who want flexible bulk texting, 2-way chat, and rollover credits.
Key Features:
- Mass texting and 2-way chat for open house RSVPs and listing alerts.
- Rollover credits for unused texts.
- Scheduled campaigns, autoresponders, and API integrations.
- Unlimited contacts, templates, and reporting.
Considerations before going with SimpleTexting: Lacks advanced automation and payment features found in Textedly.
Pricing starts at $29/month
| Plan | Price | Messages/mo | Features |
| Starter | $29/mo | 500 | Mass texting, 2-way chat, rollover credits, scheduled campaigns, API, unlimited contacts |
| Business | $49/mo+ | 1,000+ | All Starter features, higher volume, priority support |
4) TextMagic – Pay-As-You-Go Bulk SMS & Multi-Channel
TextMagic is ideal for agents who want SMS, email, voice, and chat in one place with pay-as-you-go pricing.
Key Features:
- Bulk SMS, 2-way chat, and email-to-SMS for lead blasts and follow-ups.
- Pay-as-you-go pricing, no monthly commitment.
- API for CRM integrations and automation.
- Templates, scheduling, and reporting.
Considerations before going with TextMagic: Pay-as-you-go can be expensive at scale. Lacks built-in payment collection and advanced templates.
Pricing starts at $0.04/SMS
| Feature | Included |
| Bulk SMS | Yes |
| 2-Way Chat | Yes |
| Templates | Yes |
| API | Yes |
| Omnichannel | SMS, email, chat, voice |
| Pay-as-you-go | Yes |
5) SlickText – List Growth & Advanced Segmentation
SlickText helps agents grow compliant SMS lists, segment leads, and automate personalized bulk campaigns.
Key Features:
- Web forms, QR codes, and keywords for list growth.
- Unlimited custom fields for advanced segmentation.
- Mass texting, drip campaigns, and compliance tools.
- Integrations with Shopify, Mailchimp, Zapier, and more.
Considerations before going with SlickText: May be overkill for solo agents. Lacks built-in payment automation.
Pricing starts at $29/month
| Plan | Price | Features |
| Basic | $29/mo | List growth tools, mass texting, drip campaigns, templates, compliance, unlimited contacts |
| Pro | $49/mo+ | Advanced segmentation, workflows, analytics |
6) Heymarket – Shared Inbox & Multi-Channel Bulk Messaging
Heymarket is built for teams needing shared inboxes, advanced automations, and multi-channel bulk messaging.
Key Features:
- Shared inbox for team collaboration on bulk campaigns.
- Omnichannel messaging (SMS, Messenger, WhatsApp, Instagram).
- Automation workflows, drip campaigns, and templates.
- Integrations with Salesforce, HubSpot, Slack, and more.
Considerations before going with Heymarket: Per-message billing can add up for high-volume agents. Message splitting can result in higher costs for longer texts.
Pricing starts at $29/month
| Plan | Price | Features |
| Basic | $29/mo | Shared inbox, SMS/MMS, automations, templates, integrations, 2-way chat, compliance tools |
| Pro | $59/mo+ | Advanced workflows, analytics, more channels, higher volume |
7) ClickSend – Multi-Channel Bulk Messaging
ClickSend offers SMS, email, fax, and letters all from one dashboard. Great for agencies needing multi-channel outreach.
Key Features:
- Bulk SMS, email, fax, and letters.
- API and integrations for automation.
- Pay-as-you-go pricing.
- Multi-user support for teams.
- Reporting and analytics.
Considerations before going with ClickSend: Not real estate-specific. Pay-as-you-go can be unpredictable for high-volume agents.
Pricing starts at $0.0098/SMS
| Feature | Included |
| Bulk SMS | Yes |
| Email/Fax | Yes |
| API | Yes |
| Pay-as-you-go | Yes |
8) Text Request – Landline Bulk SMS & Payments
Text Request is ideal for real estate offices wanting to text from their business landline, plus collect payments and reviews.
Key Features:
- Landline and VoIP texting for office numbers.
- Mass texting and 2-way chat for instant lead engagement.
- Payment requests via SMS.
- Review management for Google/Facebook.
Considerations before going with Text Request: Higher starting price ($49/mo). Some features may require additional setup.
Pricing starts at $49/month
| Plan | Price | Features |
| Starter | $49/mo | Landline texting, bulk SMS/MMS, payments, reviews, analytics, templates, integrations |
| Custom | Varies | Enterprise features, higher volume, additional support |
The Verdict: Which Bulk SMS Tool Should You Choose for Real Estate Lead Generation? (Our Top 3 Picks)
- Textedly: Best overall for high-volume, compliant, and automated lead generationplus, real estate templates and payment collection.
- EZ Texting: Top choice for bulk campaigns, short codes, and analytics.
- SlickText: Great for teams that want advanced list growth and segmentation.
For most real estate teams, Textedly’s bulk SMS power, automation, and compliance make it the clear #1 choice for lead generation.
